Surf Snowdonia is evolving…

Back in 2013, Cardigan helped shape the original Surf Snowdonia brand, working closely with the team to create imagery and content for everything from marketing campaigns to day-to-day promotion of the site.

As the place started to grow beyond the lagoon — adding a £5 million indoor adrenaline adventure centre and launching the Adventure Concierge service — it needed a visual identity that could keep up with the pace of change.
Cardigan developed a refreshed art direction and photography style for the 2019 campaign, helping steer the shift into a new chapter.
And so Adventure Parc Snowdonia was born — a more confident, flexible identity for a site that was no longer just about surfing, but a full-on adventure destination.

A brand built for momentum, bigger ideas, and what was coming next… the introduction of a brand new adventure hotel.